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Item Potentiality of Sunflower Sub-sector in Tanzania(2017-03) Sungura MashiniSunflower has become one of the major cash crops in Tanzania. The crop can be grown in most parts of the country as it is drought resistant, less susceptible to diseases and cheaper to cultivate compared to other oilseeds crops. Due to huge demand for sunflower products including sunflower oil, the subsector commands a significant potential in terms of economic growth and poverty reduction. However, performance of this subsector remains low and benefits from sunflower value chain have not been adequately realized. For example, edible oil production covers only 40 percent of domestic demand and Tanzania is the net importer of edible oil (ARI Ilonga, 2008). This study was conducted to investigate potentialities of sunflower subsector and its contribution to the economy. The study was carried out in areas where sunflower is grown, covering all Bank of Tanzania (BoT)’s zones notably, Central Zone (Dodoma, Iringa, Singida and Tabora regions); Eastern Zone (Lindi, Morogoro and Mtwara regions); Lake Zone (Geita, Kigoma, Mara, Simiyu, Shinyanga, Kagera and Mwanza regions); Northern Zone (Manyara, Kilimanjaro, Tanga and Arusha regions); and Southern Highlands Zone (Katavi, Rukwa, Ruvuma, Mbeya, Njombe and Songwe regions)